Colour is key
Neutral and naturally-toned colours are the order of the day for your safari, with the worst possible colours to pack being white and black. The aim of any safari is to blend in as much as possible so that you do not disturb the wildlife you are viewing. This ensures that you are able to watch animals behaving naturally and not running away from you (or towards you, which is certainly not ideal!). White is the most conspicuous colour on safari and you will be seen from a mile away. This is most true while walking - an activity we highly recommend. White clothing should be avoided as it stands out against the muted browns and green tones of Africa. Also, please do not pack safari clothing that is blue or black in colour, especially if you are going to an area with tsetse flies. These flies are the equivalent of tiny fighter jets and deliver a very painful sting. The traps used to attract and catch tsetse flies are blue and black - and you do not want to become a mobile tsetse fly trap. For the majority of African countries, please do not pack camouflage safari clothing as camouflage clothing is illegal attire for civilians and this law is strictly enforced. All the safari clothing stocked by The Safari Store is handpicked to be neutral in colour and are the ideal colours for safari travel.
As an aside, some travellers have asked why colour is such an issue when African tribesmen (for example, the Maasai) wear bright colours in the bush. The answer is simple: they are not looking to view and photograph wildlife. Their main concern is protecting their cattle from attack by predators and so they want to stand out as much as possible when in the bush as this assists them in chasing wild animals away from their precious livestock.