Let us guide you into the world of safari gear! Follow our advice and you'll be comfortable, cool, and protected.

What do I wear on safari?

Going on safari is about enjoying the thrill of nature and wildlife. It's about experiencing the magic of Africa.

To optimise your safari experience, we offer free advice on what clothing is best suited for this environment. Follow our advice and you'll be comfortable, cool, and protected.

Let us guide you into the world of safari gear!










Stay neutral.
Stay protected.


The worst possible colours to pack on safari are white and black. Neutrally toned colours are the order of the day. The aim of any safari is to blend in as much as possible so that you do not disturb the wildlife you are viewing. This ensures that you are able to watch animals behaving naturally and not running away from you (or towards you, which is certainly not ideal!). White is the most conspicuous colour on safari and you will be seen from a mile away. This is most true while walking - an activity we highly recommend! White clothing should be avoided as it stands out against the muted browns and green tones of Africa. Also, please do not pack safari clothing that is blue or black in colour, especially if you are going to an area with tsetse flies. These flies are the equivalent of tiny fighter jets and deliver a very painful sting. The traps used to attract and catch tsetse flies are blue and black - and you do not want to become a mobile tsetse fly trap. The ideal colours for safari travel include Olive, Stone, Khaki, Mushroom, and Acacia. For the majority of African countries, please do not pack camouflage safari clothing as camouflage clothing is illegal attire for civilians and this law is strictly enforced.

Some travellers have asked why colour is such an issue when African tribesmen (for example, the Masaai) wear bright colours in the bush. The answer is simple - they are not looking to view and photograph wildlife. Their main concern is protecting their cattle from attack by predators and so they want to stand out as much as possible when in the bush (this assists them in chasing wild animals away from their precious livestock).

All the safari clothing stocked by The Safari Store is neutral in colour and based on the ideal colours for safari travel: Olive, Stone, Khaki, Mushroom, and Acacia. By designing our Rufiji™ range of clothing especially for travel to Africa, we take the guesswork out of the packing process. Simply by purchasing and packing the Rufiji™ safari clothing range, you are taking the correct colours on safari. Furthermore, we have designed the Rufiji™ clothing range using the latest in lightweight, strong, cool fabrics (Ripstop, MaraTech™, and BUGTech™) and advanced design to ensure that your safari clothing is also the ultimate in safari functionality. Please do use our detailed packing list to assist you as you pack for your safari. Please see the link to this on our home page under the title 'FREE Packing List'




Be cool.
Be comfortable.


Man-made fabrics today are as far removed from the heavy nylon clothing of yesteryear as computers are from typewriters! In a nutshell, clothing made from man-made/technical fabrics, usually 100% Polyamide, are without doubt the best for modern travellers to Africa. Cotton shirts used to be the ideal shirts for safaris about 10 to 15 years ago. Since then, an incredible amount of research and hard work has gone into producing superior technical fabrics - and the work has paid off! The majority of the leading manufacturers of outdoor clothing suitable for safaris, including The Safari Store, recommend man-made/technical fabrics over cotton fabrics. Cotton is heavier, hotter, creases more easily, and does not have any of the phenomenal technical characteristics of man-made/technical fabrics. These fabrics: 1) Are lightweight, yet incredibly strong - often with a built-in weave called RipStop; 2) Are much cooler than cotton to wear and wick moisture away from the skin; 3) Are easier to wash and wear repeatedly, with far quicker drying times than cotton, reducing the number of clothing items you need to pack - which is important with luggage restrictions in mind; 4) Do not crease as readily as cotton and release creasing simply by hanging or using a cool iron; 5) Have a built-in ultra violet protection factor (or SPF) of 30 or more to ensure that you are not burnt by ultra violet rays through the fabric; 6) Some fabrics (e.g. BUGTech™) are also treated with an odourless insect repellent to assist in repelling biting insects. The Safari Store have rigorously tested the man-made fabrics under extreme conditions to prove that they are far superior to cotton for your safari. Steve Adams, Managing Director of The Safari Store, has personally undertaken many a hot adventure in Africa to prove this. For example, in June 2009, he cycled through the Luangwa Valley in Zambia to test the MaraTech™ and BUGTech™ fabrics. It was very hot along the Luangwa river and both fabrics passed with flying colours during over 350km of cycling. Had he worn cotton, he would have been drenched in sweat and lost a lot of precious water in this way.




Pack light.
Travel more.


Packing the correct safari clothing has become increasingly important in Africa due to the strict implementation of luggage weight restrictions on internal flights - usually 12 to 15 kilograms per person. This applies in particular to travel to Namibia, Botswana, Zambia, Mozambique, Tanzania, Kenya, and all other countries where access to safari camps and lodges is by scheduled charter or light aircraft. In addition to this, Africa can get hot and so packing lightweight, strong clothing is imperative. The clothing stocked by The Safari Store is all lightweight and packs and unpacks with minimum fuss or creasing. The specially-selected fabrics are designed to take a beating and have been tested in the harshest African environments. Please note that your clothing should also not rustle or make too much noise when you walk as, very often on safari, you need to be as quiet as possible when viewing game - especially on foot.




Tested by experts.


We believe that all of our products have to be thoroughly tested before we recommend them to you for your safari and this is never more true than for our Rufiji™ safari clothing. Each and every garment within the Rufiji™ range has been tested in the most inhospitable African environments and all by members of our team. We are not a company of false promises. We have put ourselves on the line to make sure that our Rufiji™ clothing lives up to - and exceeds - our high standards. Furthermore, our aim is to make the Rufiji™ safari clothing range the best available and only by testing the range thoroughly have we been able to make crucial adjustments in design. The clothing has been tested at remote Chewore in the Zambezi valley, the Rufiji River within the Selous Game Reserve, the Namib desert and Damaraland, and then - of course - tsetse fly heaven, the Katavi National Park! Our latest product test was conducted by our MD, Steve, who cycled solo through the Luangwa Valley in Zambia to double and triple check that he was completely happy with the BUGTech™ and MaraTech™ fabric. The trip was gruelling and he was on his own in the middle of one of Africa's last true wilderness areas following game trails and rough tracks en route. Close encounters with a charging hippo, elephant, buffalo, black mamba, swarms of tsetse flies, and a surprisingly fast puff adder were some of the highlights of the trip. Both fabrics were put through their pace on long, hot days cycling through rocky and very sandy areas and both came up trumps.





"Practicality and comfort has never looked this good."


Our research and experience on safari has shown that a big step away from tent-shaped safari shirts and drab, heavy safari trousers was much-needed for women travelling to Africa. For you, the Rufiji™ range by The Safari Store is a breath of fresh air. Shaped, fitted shirts and fleeces and cool, comfortable, feminine skorts and trousers ensure that you not only wear the correct attire on safari, but look and feel good too! By purchasing safari clothing from The Safari Store, you will also ensure that you protect your own day-to-day clothing from the dust, thorns, and strong sun encountered while travelling.





Luggage made for safari.


We only make luggage which is 100% safari suitable: Soft, squashy, stylish safari luggage, travel luggage, and adventure luggage for safaris, travels, expeditions. For safari travel to Namibia, Botswana, Zambia, Mozambique, Malawi, Tanzania, and Kenya, it may be vitally important that you pack your safari clothing and safari accessories in 'soft and squashy' luggage. The reason for this is straightforward. The majority of safari lodges and camps within these countries are accessible only by light aircraft and, in order for your pilot to fit your luggage into the small, cramped hold, your luggage must not have hard sides and should rather be soft-sided so that the pilot is able to fit your bag into the plane. Fortunately, sometimes form does meet function and all our safari-suitable luggage has been designed to be tough as nails and look great too.



The Safari Store