The Safari Store is a UK-based company with its heart in the world’s wide-open spaces. Once a safari guide and, later, working for a London tour operator, The Safari Store’s founder Steve Adams created The Safari Store to provide high-end, specialised outdoor apparel to give safari-goers and outdoor enthusiasts the best experiences during their precious outdoor adventures – from exploring local natural attractions to exotic African safaris and adventure travels.

Over a decade of supplying the best in outdoor and safari clothing, luggage, and gear. A lifetime of adventures.


As a team, we know the pull of the wilderness. We know how it ignites the wild in your veins and how it draws you with the promise that no two experiences will be the same. At The Safari Store, our aim is simple: to provide outdoor and safari clothing, luggage, and gear to give you the best experiences of Africa and the outdoors. The right gear undeniably makes a big difference to travel and outdoor pursuits. Through the best made-for-purpose apparel and specialist designs and technologies, we strive to equip you with the gear you need to keep you exploring the world’s exciting natural spaces.

The Safari Store Team are dedicated to supplying you with the best products available for all outdoor adventures. If your yearning for wild and remote places takes you on safari, we all have first-hand African travel knowledge to help you prepare for your trip. If you are exploring a little closer to home, we stand by the incredible suitability of safari clothing to adventure travel and outdoor hobbies. Everyone on the team gets their hands dirty – when they’re lucky, on safari or out on the trail, but also daily – updating the website, searching, designing, and expedition testing new products for African and outdoor conditions, distributing orders, processing returns, and assisting you with expert packing advice and product information. Going on safari? Download our free customisable safari packing list

Man (Steve) with Land Rover looking through binoculars


In developing our range of outdoor and safari luggage, clothing, and gear, we sweat so you don’t have to.

Africa has some of the most rigorous travel conditions in the world, presenting a challenge for even the most adventurous among us – and this makes it the perfect place to test outdoor apparel for every kind of adventure. Every item available from The Safari Store has been expedition-tested under extreme African conditions to ensure you are purchasing high-quality items we can vouch for off the back of real experience. Our products’ suitability to Africa makes them perfectly adapted to myriad outdoor activities – tested and trusted to be the best for the outdoors. When the fabrics we were developing weren’t up to scratch, we abandoned and re-developed them, took them back into Africa, and subsequently had them independently-tested. If straps of a bag don’t sit comfortably on a long walking safari, the design is changed until it’s perfected. These steps are part of our assurance in providing only the best – because your best experience of Africa and the outdoors is at the core of what we do. While the range is constantly growing, the online store is now home to key travel products that no traveller to Africa (or, indeed, any warm climate destination) should be without.

The Safari Store has appeared in a number of publications over the years including Conde Nast Traveller, Carrier Travel Essentials, Land Rover World, Harpers Bazaar, Arise Magazine, CNN Traveler, Homes & Antiques, and the Huffington Post. The greatest testament to our quality, however, comes in the form of you – the safari-goer, the world traveller, the lover of the outdoors, the fisherman, birder, hiker, nature-enthusiast. It comes from more than ten years of producing products that have accompanied thousands of people on adventures we can only begin to imagine. It comes from being part of adventures that shape a lifetime.

Claire paddling on expedition on the Kafue River


When it comes to matters of business, we are making business matter.

As part of our longstanding love of Africa and the world’s wild and natural spaces, it is in our nature to assist where we can in a meaningful way through what we call "constructive, community, conservation" funded by our YOUbuy, WEgive initiative. Please click here to find out how your purchases assist our projects. We are also dedicated to ensuring that the way in which we do business may cost us more, but the environment less. A good example of this is our dedication to saying no to plastic for our own name brand products and packaging.

Anti-poaching patrol wearing donated boots
View basket