The Safari Store is a UK-based company with its heart in the world’s wide-open spaces. Once a safari guide and, later, working for a London tour operator, The Safari Store’s founder Steve Adams created The Safari Store to provide high-end, specialised outdoor apparel to give safari-goers and outdoor enthusiasts the best experiences during their precious outdoor adventures – from exploring local natural attractions to exotic African safaris and adventure travels.

Over a decade of supplying the best in outdoor and safari clothing, luggage, and gear. A lifetime of adventures.


As a team, we know the pull of the wilderness. We know how it ignites the wild in your veins and how it draws you with the promise that no two experiences will be the same. At The Safari Store, our aim is simple: to provide outdoor and safari clothing, luggage, and gear to give you the best experiences of Africa and the outdoors. The right gear undeniably makes a big difference to travel and outdoor pursuits. Through the best made-for-purpose apparel and specialist designs and technologies, we strive to equip you with the gear you need to keep you exploring the world’s exciting natural spaces. So if you are looking for the best clothing and gear you have come to the right place for safari shirts, safari clothing, safari hats, safari luggage & safari accessories.

The Safari Store Team are dedicated to supplying you with the best products available for all outdoor adventures. If your yearning for wild and remote places takes you on safari, we all have first-hand African travel knowledge to help you prepare for your trip. If you are exploring a little closer to home, we stand by the incredible suitability of safari clothing to adventure travel and outdoor hobbies. Everyone on the team gets their hands dirty – when they’re lucky, on safari or out on the trail, but also daily – updating the website, searching, designing, and expedition testing new products for African and outdoor conditions, distributing orders, processing returns, and assisting you with expert packing advice and product information. Going on safari? Download our free customisable safari packing list - and our safari advice is well worth reading. We have also written some great stories around the safari travel theme. After all, there simply is nothing better to do with your day than to go on safari.

Man (Steve) with Land Rover looking through binoculars, Safari Store

Our founder, Steve, doing what he does best: dreaming up new products, and then expedition-testing samples. Here he is in Zambia on a hot, dry, dusty day - not far from confluence of the Zambezi & Kafue rivers - on a trip in a Land Rover Series I, which needed some pushing to get going after each stop. Steve is testing the Swarovski EL Safari Binoculars, the Mara&Meru Panama Safari Hat, the Men's Anti-insect Everything Safari Shirt, Men's Explorer Anti-Insect Zip-Off Safari Trousers, & Merrell Safari Shoes. On the front seat of the Land Rover is one of Steve's favourite bag designs: the limited-edition Mara&Meru Leather Safari Pannier.


In developing our range of outdoor and safari luggage, clothing, and gear, we sweat so you don’t have to.

Africa has some of the most rigorous travel conditions in the world, presenting a challenge for even the most adventurous among us – and this makes it the perfect place to test outdoor apparel for every kind of adventure. Every item available from The Safari Store has been expedition-tested under extreme African conditions to ensure you are purchasing high-quality items we can vouch for off the back of real experience. Our products’ suitability to Africa makes them perfectly adapted to myriad outdoor activities – tested and trusted to be the best for the outdoors. When the fabrics we were developing weren’t up to scratch, we abandoned and re-developed them, took them back into Africa, and subsequently had them independently-tested. If straps of a bag don’t sit comfortably on a long walking safari, the design is changed until it’s perfected. These steps are part of our assurance in providing only the best – because your best experience of Africa and the outdoors is at the core of what we do. While the range is constantly growing, the online store is now home to key travel products that no traveller to Africa (or, indeed, any warm climate destination) should be without. Please do take the time to look at our range of safari shirts, safari clothing, safari hats, safari luggage & safari accessories.

The Safari Store has appeared in a number of publications over the years including Conde Nast Traveller, Carrier Travel Essentials, Land Rover World, Harpers Bazaar, Arise Magazine, CNN Traveler, Homes & Antiques, and the Huffington Post. The greatest testament to our quality, however, comes in the form of you – the safari-goer, the world traveller, the lover of the outdoors, the fisherman, birder, hiker, nature-enthusiast. It comes from more than ten years of producing products that have accompanied thousands of people on adventures we can only begin to imagine. It comes from being part of adventures that shape a lifetime.

Claire paddling on expedition on the Kafue River

Claire, our writer - and Steve's partner in adventure - stand-up paddling a small inflatable boat on the upper Kafue river close to Chimfunshi. Claire is willingly roped into some rather mad-hatter product-test expeditions - here doing a recce for the expedition which turned into the Three Rivers Expedition. Claire is testing the Women's Serengeti Safari Hat, the Mara&Meru Laced Tank Safari Top. Unseen on her skin is Bushman Ultra Insect Repellent, which was extensively tested in Zambia through the rains. As someone who attracts all sorts of flying and biting things Claire is pretty well placed to assist in making sure that our repellents are the best.


When it comes to matters of business, we are making business matter.

As part of our longstanding love of Africa and the world’s wild and natural spaces, it is in our nature to assist where we can in a meaningful way through what we call "constructive, community, conservation" funded by our YOUbuy, WEgive initiative. Please click here to find out how your purchases assist our projects. We are also dedicated to ensuring that the way in which we do business may cost us more, but the environment less. A good example of this is our dedication to saying no to plastic for our own name brand products and packaging.

Anti-poaching patrol wearing donated boots

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