A purchase with a purpose

YOUbuy, WEgive is an initiative by The Safari Store to bring about constructive community upliftment and conservation. Every time you buy a product listed with the YOUbuy, WEgive stamp, we'll make a contribution to conservation and communities in Africa.

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Without the beautiful reserves and wildlife of Africa, there would be no safaris. Wanting to share our love of Africa and giving people the best experience of the continent long into the future runs to the core of what we do - and conservation is a natural extension of that. Doing good through business, the YOUbuy, WEgive initiative is our way of giving back to Africa - and helping you do the same.

For every item you purchase with the YOUbuy, WEgive stamp, we will make a contribution on your behalf to one of our conservation and community initiatives. Find out more about how your purchases are making a difference to reserves, wildlife, and communities in Africa by exploring our YOUbuy, WEgive projects.

Jabulani explaining the anti-poaching message on the Wonderbag


The Safari Store has teamed up with Wonderbag and Ezemvelo KZN Wildlife to bring a YOUbuy, WEgive initiative to life. Find out how one simple concept can help local communities and protect our rhinos.

Through our YOUbuy, WEgive initiative, we aim to give back to conservation and communities living on the outskirts of game reserves.

For every Mara&Meru™ Safari Voyager Bag we sell, we donate a Wonderbag to one of these communities. Each Wonderbag has an embroidered message in the native language of that community along with a USSD code that they can use to safely and anonymously report any suspicious activity relating to poaching. To top that, the Wonderbag team have decided to match our donations, which doubles the impact.

Once we have gathered enough bags (at our first activation we gave away about 300 bags), we head to a community chosen by Ezemvelo KZN Wildlife where the enthusiastic and passionate teams work together to introduce the wonders of the Wonderbag and talk about rhino poaching and the USSD code.

Read more about this project >

A lady from the Wonderbag team holding up a bag to demonstrate how it works.


The Rufiji™ APU Boots (Anti Poaching Unit) are comfortable, hardy, and reliable and, with every pair sold, we donate a pair to anti-poaching units in South Africa as part of our YOUbuy, WEgive campaign.

These boots are made in South Africa from genuine leather with sturdy rubber soles. Designed with the needs of the APU in mind, they are built for days of walking through rivers and bush. These brave men needed shoes that are comfortable and durable - and these boots go beyond fulfilling those needs - but where did it all begin?

It started with passion: passion for wildlife and the strong desire to protect it. We wanted to help, but couldn't exactly run into the wilderness with guns - so Steve approached the men who could. After meeting with the anti-poaching unit at Hluhluwe-iMfolozi and their officer-in-chief, Jabulani Ngubani, we set about designing the Rufiji™ APU Boots with our Rufiji™ shoemaker. By combining a new classic boot style with wildebeest hide, we came up with the prototype for the boots and then we sent the boots to Hluhluwe-iMfolozi to see if they would actually work in the field.

Since then, the boots have undergone thorough testing by APU member, Zenzele Tembe. He walked a total of 480km on patrols in Hluhluwe-iMfolozi before reporting back to us with positive results. According to Zenzele, the boots are 'very suitable to the dry savanna land and are light on the feet'. Tactically, he says the boots are 'ideal as the footprints can be easily concealed'. He says the shoes are 'soft but protect the feet from the rough terrain'. He also noted that they 'dry fast which is ideal for rainy days and walking through rivers'. His feedback inspired us to do more and donate more and we launched the YOUbuy, WEgive initiative to give you, our client, an opportunity to get involved.

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The APU patrolling through rivers.
Passion for wildlife and the strong desire to protect it
Creating crafts for conservation through beautifully crafted Acacia SnareTrees


Creating crafts for conservation. These unique acacia trees are made from snare wire which has been collected by anti-poaching units from various game reserves in Zululand, South Africa. The proceeds received for the sale of the SnareTrees then go back to the game reserves to protect wildlife through their de-snaring and anti-poaching programmes.

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An Acacia made from snare wire


Extensively used and slow to degrade, the global accumulation of plastic is alarming. We all need to adjust our attitudes to this product which is harmful to humans, the environment, and wildlife. We are working hard to eliminate plastic from all of our packaging. Our whole team have gone green and so can you.

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Our luggage ranges are now packaged in reusable drawstring bags instead of plastic.
The Safari Store Trust


The Safari Store Trust is used to fund conservation and community projects. These funds are collected through the sales profits made from a large selection of our products.

Where do the funds go?

Instead of simply donating those funds, we approach communities and game reserves to ask what they need. Whether it be a water tank or funding towards new fences, we put our money where it is needed most.

How can you help?

You buy, we give. Buy any item with this YOUbuy, WEgive logo and a percentage of the profits will go into The Safari Store Trust which is dedicated to conservation and community upliftment.

Buy any item with this YOU,buy,WEgive logo and a percentage of the profits will go into The Safari Store Trust which is dedicated to conservation and community upliftment.


We are very particular about the calibre of goods we send through to our clients - and this extends to our bino rentals. Once these binoculars have too many nicks and scratches for our liking and where they are still fully-functional, they join the realms of the retired rentals. Combined with our abiding desire to make a meaningful contribution to conservation around Africa, the availability of these surplus binoculars served as a catalyst for the Retired Rentals Project.

Read more about this project >

Giving old binoculars a new purpose in the hands of anti-poaching units
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