Welcome to The Safari Store

Thank you for visiting our new online store. Shopping for your safari clothing and safari accessories is now even easier. We have added even more advice on what to pack for your safari, and made ordering the correct size a breeze with our new informative size charts. Please do not hesitate to contact us for free expert advice and to assist you as you shop online.

Please also do download our informative and free "Packing List" by scrolling down this page.
We look forward to assisting you as you pack for your next great adventure. We are the specialist supplier of Safari Clothing, Safari Luggage, Binoculars, Safari Books and Safari Accessories. Our Expert, Honest Safari Packing Advice, and Safari Clothing & Gear Packing Lists are relied upon by specialist safari tour operators, safari travellers, and the BBC.

Our role, as travel & safari clothing packing specialists, is to ensure that you make the most of your journey to Africa or beyond by supplying you with essential safari clothing and travel supplies. These are all items that no traveller to warm climates should be without & will enhance your safari or adventure travel. All our safari clothing and gear is rigorously tested in Africa!

Expedition Tested.

We love to sweat it out to field test our products. So that you don't have to.

Expert Advice.

Need advice on what to pack for your safari or adventurous trip? Look no further. Contact us too.


Go from office chair to riding shotgun in a Land Rover using just your smart phone.

Is it possible to plan, pack, and enjoy a safari using only your iPhone? Knowing that most of our clients have iPhones - and itching to safari test the Swarovski PA adapter which is made exclusively for iPhone - we decided to put it to the test. Follow the story with pictures, maps, and podcasts of how an iPhone took us to Fugitives' Drift and Thanda Safari.
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Want some safari inspiration that will give you that expedition feeling?

Always beautiful and often brutal, join us as Steve counts down his awe-inspiring top off the beaten track safari destinations and must-do activities to truly experience the best of wild Africa. With interactive maps, pictures, and podcasts, travel with us through Steve’s recollections and suggestions to create your very own adventure wish list.
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Join us on Instagram

Daily Safari inspiration...

If you are looking for a daily dose of Safari inspiration then why not join us on Instagram? We share daily photos from our team's adventures on Safari along with our very own wildlife snaps and a little bit of fun in between. Click on the button below and join the adventure!
To Instagram and beyond! >


Get adventure inspiration and advice from Steve Backshall on our podcast.

As a result of our Expedition-Tested philosophy, we’ve provided outdoor gear to some pretty tough customers over the years. Having spotted Steve Backshall in one of our Rufiji™ shirts on TV, we tracked him down between expeditions and shooting for the BBC to talk about all things adventure, gear, and – of course – safaris.
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Prompt Worldwide Delivery to You

We pride ourselves on ensuring that your order gets to you as quickly as possibe, no matter where you live. Please do not hesitate to contact us should you have any questions.

The Safari Store